BUSINESS COMMUNICATION IN THE CONTEXT OF CORPORATE SOCIAL RESPONSIBILITY

The paper analyzes business communication from the perspective of social responsibility, which has become a determining factor in designing and managing businesses in the contemporary society, increasingly preoccupied with Western Show Pants ethical issues.Thus, the study attempts to point out the changes in the communication strategies called for by the paradigm shift in the Butter Dishes global economic behavior from purely economic, short-term interests to long-term benefits that fall under the larger concept of sustainability.Finally, the paper points out the benefits of the CSR-based business policy, as well as the major pitfalls related with its implementation.